Every July, millions of people around the world take part in Plastic Free July — a simple but powerful challenge to cut single-use plastic out of everyday life. For most families, that might mean swapping a plastic water bottle for a reusable one, or saying no to plastic bags at the checkout.
For us, it means something a little closer to home.
Why Plastic Free July Matters to Us
When we started Ecoriginals, we looked closely at what goes into a conventional nappy and what happens to it after it's used. Materials that take centuries to break down. An industry that hadn't really stopped to ask whether there was a better way to care for babies and the planet at the same time.
So we set out to build one.
Our nappies and wipes are made with plant-based materials, designed to be gentle on delicate skin while reducing reliance on the kind of plastic that lingers in landfill for generations. It's not about perfection — it's about making thoughtful choices, one product at a time.
Small Swaps, Real Impact
Plastic Free July is a good reminder that change doesn't have to be all-or-nothing. It's built on the idea that small, everyday swaps — done by enough people, often enough — add up to something meaningful. Here's what that looks like in practice.
Nappies for delicate skin, made with eco-conscious materials. Our newborn nappies are built on a simple philosophy: simple is best. A USA Certified Organic Cotton, OEKO-TEX Standard 100 Certified back sheet gives structure and breathability, while our Plantcell Technology™ delivers 100% plant-based layers designed to help prevent nappy rash — hypoallergenic, Dermatest accredited, and free from harmful chemicals. Certified FSC® wood pulp (Licence Code FSC-C161527) forms our absorbent core, paired with tissue paper, super absorbent polymers, a corn starch film, and a touch of spandex in the leg cuffs for a secure, leak-free fit. High-performance where it counts, gentle where it matters.
Bamboo wipes, without the nasties. Our bamboo wipes are made from 100% FSC®-certified bamboo fibre and formulated with all-natural, certified organic ingredients to nourish delicate skin. No alcohol, no chlorine, no phthalates, no synthetic fragrances or parabens — absolutely no nasties. Made in New Zealand using renewable energy, they're a simple, high-performance swap away from plastic-based wipes.
It's small changes like these, multiplied across thousands of families, that make Plastic Free July matter well beyond July.
Partnering for Bigger Change
We know that reducing our own footprint is only part of the picture. That's why we partner with organisations working to tackle plastic pollution at its source.
One of those partners is Plastic-Offset, an organisation that builds ethical recycling ecosystems supporting local residents in coastal communities. Their work helps create a regenerative system — one where plastic pollution already in our environment is recycled and reintroduced into the global supply chain as Social Plastic, rather than left to pollute our oceans and coastlines.
It's a reminder that sustainability isn't just about what we leave out of our products. It's about the systems and communities we choose to support along the way.
Join Us This July
This month, we're sharing more of our story — what's really in our products, the partners working alongside us, and the everyday swaps that make a difference. Not because Plastic Free July is a trend, but because it reflects what we've believed since day one: that families deserve products that care for their babies and the planet in equal measure.
Whether you're already part of the Ecoriginals family or just starting to think about your own small swaps, we're glad to have you along for the journey.
Explore our range of plant-based nappies and bamboo wipes, and learn more about our approach to sustainability.
